Your Website, Managed End to End

Who pays for the build, and when. On Own It Now you pay the build fee upfront and the site is yours the day it launches. On Zero-Down we pay for the build, you pay an activation fee and a flat monthly amount for 24 months, and the site becomes fully yours whenever you choose to buy it out after month 12.

The work, the team and the quality are identical. The only build difference is that Zero-Down uses a professional template skinned to your brand rather than a design drawn from scratch — and you can add custom design for $1,200 if you want it.

There is no catch, but there is a trade, and it is worth being clear about it. We spend real money building your site before we have earned anything back. In exchange you commit to 24 months instead of 12, you pay automatically rather than by invoice, and we hold ownership of the build until you buy it out.

If you cancel in month three we lose money — which is why the early termination clause exists and why we cap how many Zero-Down clients we take on at once. It is not a trap, it is the reason the model can exist at all.

Zero-Down, on both a one-year and a two-year view. A comparable store costs $7,787 in year one on Track A versus $3,837 on Track B, and $12,575 versus $7,425 over two years.

What you give up is flexibility. On Track A you can cancel the Care Plan after twelve months and keep a site you already own outright. On Track B you are committed for 24 months and you buy the site separately if you want to own it.

Sometimes, but not always. Zero-Down is a 24-month commitment and we are lending you a build against it, so we look for a business with some trading history — usually at least six months — or a clear funding position. If you are pre-revenue we will normally point you to Package 01 on Track A instead, which is a smaller commitment for both of us.

You do, on both tracks, always. Your domain is registered with you as the legal registrant and GITS listed only as the technical contact so we can manage DNS. If you ever leave, the domain goes with you and there is nothing for us to release. We do not hold domains as leverage — that is not how we want to do business.

You do, on both tracks, from day one and permanently. That includes your text, images, product catalogue, order history, customer list and email subscribers. You can export all of it at any time and we will help you do it. This is true even if you cancel while still owing money — your data is yours regardless of your account status.

The website build itself: the code, the design files, the theme configuration and the integrations we set up. It is licensed to you exclusively for the length of your term, which means you use it, you benefit from it, and nobody else gets it. You just do not hold title to it until you buy it out.

In practical daily terms you will never notice the difference. It matters in exactly two situations: if you want to move the site to another host or agency, or if you want to sell your business and transfer the site with it. In both cases, the buyout clause is the answer.

Any time after month 12 you can pay the buyout price for your tier — $1,500 for Launch, $2,500 for Store, $4,500 for Growth, quoted for Scale — and full ownership transfers to you. You get the complete codebase, design source files, all assets, and 30 days of migration support if you are moving elsewhere.

You can buy out and stay with us, or buy out and leave. Both are fine. After a buyout your monthly fee drops to the equivalent Care Plan rate, since you are no longer paying off a build.

You owe the remaining months at 50%, or your tier's buyout price, whichever is less. So the amount never exceeds what it would have cost to simply own the site. Cancel in month 18 on a Store plan and you owe six months at $149.50, which is $897 — not $2,500.

Your domain, content and data still come with you. You just lose the site build unless you pay the buyout instead.

Nothing dramatic. Your plan continues month to month at the same rate and you can cancel any time with 30 days notice. Most clients stay because the monthly work — updates, monitoring, backups, support — is the part they actually wanted. If you would rather own the site outright at that point, the buyout is still available at the published price.

Up to 30 minutes of our time. That comfortably covers a text edit, swapping a photo, changing a price, updating your opening hours, adding a team member, or fixing a typo you spotted. Most requests take under ten minutes.

Anything bigger — a new page, a new feature, a design change — is quoted before we start at $75 an hour. You will never receive a bill for something you did not approve first.

Additional products are $99 per 100 SKUs at launch. If you are consistently over your monthly product update allowance, the honest answer is usually that you have outgrown your plan — we will tell you that and credit what you have already paid toward the upgrade rather than letting you buy add-ons forever.

It is included in your monthly fee, within the bandwidth and storage limits written into your plan. Those limits are generous — the overwhelming majority of small business sites never approach them.

We are honest about the exception: if you start streaming video or your traffic grows tenfold, hosting genuinely costs more and we bill the overage at our AWS cost plus 20%. We will show you the numbers and warn you well before it appears on an invoice. There is no scenario where you get a surprise hosting bill.

Not included by default, because good content depends on knowing your business better than we can from outside. We will structure and edit whatever you give us, and we will tell you plainly if what you have sent is not strong enough to launch with.

If you would rather hand it over entirely, content writing is $75 a page and we will quote photography separately. Growth plans include two blog posts written and published each month.

Every plan includes the technical foundations — clean structure, fast load times, mobile-first build, sitemap submission, Google Business Profile setup and on-page optimisation. That reliably gets local businesses found for their own name and their core local searches.

Competing for broad, high-value keywords is a different discipline that takes months of sustained content and link work. We will not promise you a position we cannot control. If you want to compete seriously, ask about the Growth plan or a dedicated SEO engagement, and we will give you a realistic timeline rather than an optimistic one.

Yes. You get admin access and a short walkthrough at launch, and on store plans you can add products, change prices and manage orders yourself whenever you want. Most clients let us handle it because that is what they are paying for, but nobody is locked out of their own site.

Track B requires automatic payment by card or ACH — no invoicing. The activation fee is non-refundable and is charged at signing; your first monthly payment is charged separately, right after, as a second transaction — not combined into one charge. So on day one you should expect two charges on your statement, not one. Track A can pay by card, ACH, check or invoice, with the build fee split 50% at signing and 50% at launch.

We will email and call you first. If a payment is still outstanding after 10 days, the site is suspended and shows a maintenance page; restoring it costs $150. Data is deleted after 60 days past due, and we will warn you repeatedly before that point. If you are having a genuinely difficult month, tell us — we would far rather work something out than suspend a client.

5% at each 12-month renewal, which covers rising hosting and software costs. It is waived entirely if you pay annually in advance, and Founding Twenty clients keep their original rate locked for the full 24-month term with no increase at all.

Upgrade any time — we will apply what you have already paid in add-ons toward it. Downgrading is possible at your renewal date rather than mid-term, since the plan you are on determined what we built. If you are on the wrong plan we would honestly rather move you than have you paying for something you do not use.

Two weeks for a Launch site, three to four for a Store, five to seven for Growth, and eight to fourteen for Scale. The single biggest cause of delay is waiting on content — logo, photos, product details, text and access to any existing accounts.

We send one intake form covering everything at kickoff. Clients who fill it in properly in the first week almost always launch on schedule.

Yes. We are based in West Chester, Ohio and work with clients across the United States. Everything runs over email, phone and video calls, and local clients are welcome to meet in person. Our agreements are governed by Ohio law with venue in Butler County regardless of where you are.

Because we fund every Zero-Down build ourselves before earning anything back. Taking on too many at once would either strain our cash or, worse, mean rushing builds and thinning support. Capping intake keeps both the work and the business healthy. It is a real constraint, not a sales tactic.